I’m Stefania Viola, a connector of cultures, ideas and emotions. Raised between Düsseldorf and Milan, I live for the power of aesthetics and the art of transforming visions into brands with soul. For me, creativity and strategy go hand in hand, the key to crafting stories that endure.
As Creative Lead and former Co-CEO of WEAR WOLF, I turned a bold concept into an internationally recognized luxury brand, curating names such as Prada, Dior, Off-White and Balenciaga. From launching a flagship store in Düsseldorf to building a global e-commerce presence, I drove the brand’s expansion into new markets, shaping its identity and forging lasting partnerships across Europe, Asia and the United States.
I bring extensive experience in buying, sales, branding and design,
a combination of creative vision and strategic thinking that allows me to build and grow brands with a strong identity, responsibility, and long-term value.
Most recently as Chief Growth Officer at Digital Ventures Group, I combine entrepreneurial vision with creativity and strategic insight, always with the goal of building brands that resonate, inspire and last.
CLIENTS
"BRANDING IS NOT A
SURFACE BUT A SYSTEM"
I drive business through strategy, culture, and brand identity. Over the years, I have built international structures that connect clients, communities and investors always with a clear vision of what a brand should represent. For me, branding is not a surface but a system: the way a product speaks, a store feels, and an audience engages.
Collaborations such as Grailed marked milestones in this journey, proving the power of combining credibility with reach. My role has been to guide businesses through growth from concept to execution and to create identities that resonate globally while remaining authentic at their core.