Wear Wolf  began with a vision reselling high-end fashion directly to VIP customers and B2B clients. What started as a passion-driven hustle quickly evolved into a forward-thinking business model. Recognizing the untapped potential of online marketplaces, Wear Wolf  became one of the most trusted sellers on platforms like StockX and Grailed. This success ultimately led to strategic partnerships and collective promotional campaigns that boosted sales and significantly elevated the brand’s public recognition.​ Building on this momentum, Wear Wolf established a physical presence with it´s store in Düsseldorf, a hidden gem for local fashion enthusiasts. By embracing a niche-driven approach, the brand stood out in a crowded market and built a loyal following. During my time leading Wear Wolf, I combined critical thinking, business drive, creativity and a deep passion for Luxury fashion to turn an unconventional concept into an internationally recognized retail brand.