I built and directed the Instagram channel from the ground up. Every image, every edit, every caption carried my vision. Together with a marketing team, I transformed concepts into campaigns, blending luxury aesthetics with street culture energy. From photo shoots to video productions, I created and curated content that spoke with one voice modern, bold and precise.

Social media was not an afterthought, it was the stage where the brand’s identity came alive. Under my lead, every channel Instagram and beyond reflected the same red thread: a dialogue between the store, the product, and the customer. Luxury met street-style and balance became brand.